Share your holiday gifting stories

While the holidays may look different this year, we’ve teamed up with King Arthur in the hopes of making the season just a little sweeter. Our Holiday Kit was designed with gifting in mind, allowing you to gift freshly baked treats throughout your community – even from afar.

We’re so excited to see all the ways you’re using the kit! To make sure we don’t miss anything, be sure to use #BakeItForward and tag @VitalFarms and @KingArthur on your social posts. Plus! Those who post on social will have the chance to receive a holiday gift from Vital Farms + King Arthur. We’ll be randomly selecting 10 participants.

Details below for how to participate. Plus a chance to win!


Follow @vitalfarms and @KingArthur on instagram and post a photo of your holiday treats on Instagram. Bonus points if the photo features our Holiday Kit!


Share your holiday gifting story in the caption. Tell us who you are gifting , why you love baking for others, your favorite holiday baking traditions, or how you surprised someone with fresh treats!


Tag @vitalfarms and @KingArthur on your photos and use hashtag #BakeItForward.

We’ll be randomly selecting 10 participants to receive a holiday gift from Vital Farms + King Arthur.

We can’t wait to hear your holiday stories!

No Purchase Necessary. 

  1. Eligibility:      Entrants must be 18 years of age or older at the time of entry and legal residents of the United States. Employees of KING ARTHUR BAKING COMPANY (“King Arthur”), Vital Farms (“Vital Farms”), their affiliates, subsidiaries, advertising and promotion agencies and family members (spouse, parents, children and siblings and their spouses) and individuals living in the same household of such employees are ineligible. This offer is void wherever prohibited, and is subject to all federal, state and local laws. By participating, entrants agree to these official rules. King Arthur and Vital Farms may report, as required by applicable statute or regulation, the value of the prizes and the identity of the winners, to appropriate taxing authorities. Odds of winning the prize offered will depend upon the total number of eligible entries received.
  • How to Enter: You may enter to win by posting a photo on Instagram between November 18 and December 26 and using the hashtag #BakeItForward and tagging @VitalFarms and @KingArthurBaking. One entry per person. All entries become the property of King Arthur and Vital Farms, and will not be returned. By participating in the sweepstakes, you agree that King Arthur and Vital Farms may use your name and email address in order to promote King Arthur and Vital Farms products and services to you, subject to your right to opt out at any time.
  • Prizes: The 10 Holiday Gift (“Prizes”) are as follows:

  • Holiday Gift (Ten Winners)
    • King Arthur Apron
    • King Arthur Canvas Tote
    • King Arthur Oven Mitt
    • Vital Farms “ya Herd” t-shirt
    • Vital Farms crew neck sweatshirt
    • Vital Farms whisk

      Ten (10) Prizes will be awarded for the entirety of the Sweepstakes. Prizes are non-transferable and no substitution will be made except as provided herein at the Sponsor’s sole discretion.

  • Winner Selection: Authorized personnel of King Arthur and Vital Farms will select the Prize Winners via random drawing of all eligible entries on December 28th, 2020. The winners will be notified via Instagram Direct Message. Winners will have two (2) business days to respond via Direct Message, beginning on the day of notification, or an alternate winner may be selected.
  • Publicity: By accepting a prize, each Winner agrees to the release of his or her name and/or likeness for potential publicity purposes, where permitted by law. 
  • Prize Restrictions: No substitution or transfer of prizes permitted except at sole discretion of King Arthur and Vital Farms. By participating in the Promotion, each entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of Sponsor, which are final and binding in all matters related to the Promotion.
  • Limitation of Liability: King Arthur and Vital Farms are not responsible for any incorrect or inaccurate information, whether caused by entrant, printing, typographical or other errors in any giveaway-related materials. By participating in this giveaway and accepting a prize, Winner agrees that King Arthur, Vital Farms, and their shareholders, officers, employees, affiliates, agents, prize suppliers and promotion agencies shall not be liable for any and all losses, damages, rights, claims, and actions of any kind in connection with the giveaway or resulting from the Winner’s participation in the giveaway, acceptance, possession, use, or misuse, of any prize, including without limitation, personal injury, death, and property damage, and claims based on publicity rights, privacy or defamation. King Arthur and Vital Farms reserve the right to cancel or modify giveaway if fraud or technical failures compromise the integrity of giveaway as determined by King Arthur in its sole discretion. King Arthur and Vital Farms reserve the right, in its sole discretion, to disqualify any individual who tampers with the entry process or otherwise violates any of the rules of the giveaway. In the event of unforeseen circumstances, King Arthur and Vital Farms reserve the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. By entering this competition, all entrants consent to the collection and processing of their personal data by King Arthur and Vital Farms for the purposes of the administration of this competition and any other purposes to which the entrant has consented.
  • Winner List: For the names of the Winners, please send a stamped, self-addressed envelope, to:
    King Arthur Baking Company, 135 US Route 5 South, Norwich, Vermont 05055

Vital Farms, 3601 S. Congress Ave. Ste C-100, Austin, TX 78704

SPONSOR: Vital Farms Inc., 3601 S. Congress Ave, Suite C100, Austin, Texas 78704

**This cook-off is in no way associated, sponsored or endorsed by Instagram.

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