We’re on a mission to bring ethically produced food to the table.
How We Began
Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with more than 200 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to ethics over profits.
Ethics First. Always.
As a certified B Corp, we look carefully at how our work impacts the lives and health of people, animals and the environment – and then we put them first. Always. Some people call this approach the Stakeholder Model. To us, it’s just good business – emphasis on the good.
Farmers
Our farmers put animal welfare at the heart of their operations. We compensate them fairly and provide ongoing support.
Girls on Grass
Our girls supply pasture-raised eggs and butter. We give them the outdoor lifestyle they deserve, year-round.
Crew Members
Our crew is committed to our mission. We provide a supportive and empowering work life.
Consumers
You show the industry that ethics matter. We work to bring you joy through delicious food.
Vendors
Our vendors fulfill our needs throughout all aspects of our business. We strive to be a consistent and reliable partner, from Austin to Springfield.
Community
Austin, Springfield and pasture-belt communities welcome us. We support working families and community initiatives.
Environment
We’re conscious stewards of the incredible gifts of nature, including animals, land, air and water. Pasture rotation protects the health of the land without any pesticides or herbicides.
Shareholders
Our investors believe in our model. We work to grow an enduring, profitable business.