We are on a mission to bring ethically produced food to the table, and our purpose as a business is to improve the lives of people, animals and the planet through food. Want to know how it’s going? Check out our 2025 Impact Update.
The StakeHolder Model
We are proud to operate in accordance with the Stakeholder Model. Our purpose is rooted in a commitment to Conscious Capitalism, which prioritizes long-term benefits to each of our stakeholders. Learn more about each of them below.
Farmers & Suppliers
Our farmers put animal welfare at the heart of their operations. We compensate them fairly and provide ongoing support.
The Girls
Our girls supply ethically produced eggs and butter. Our network of family farms gives them the lifestyle they deserve.
Crew Members
Our crew is committed to our mission. We provide a supportive and empowering work life.
Stockholders
Our investors believe in our model. We work to grow an enduring, profitable business.
Customers & Consumers
Our customers and consumers show the industry that ethics matter. We work to bring them joy through delicious food.
Environment
We’re conscious stewards of the incredible gifts of nature, including animals, land, air and water. Our farmers do not use pesticides or herbicides on their pastures, and we believe pasture rotation protects the health of the land.
Community
Austin, Springfield and Pasture Belt communities welcome us. We support working families and community initiatives.
Vendors
Our vendors fulfill our needs throughout all aspects of our business. We strive to be a consistent and reliable partner, from Austin to Springfield.
Our Crew
We are mission-minded people working together to bring ethically produced food from family farms to families’ tables. As pasture-raising pioneers, we’ve grown from a single farm in Austin, Texas to the leading U.S. brand of pasture-raised eggs in the country. Learn more about the people, values and benefits that make Vital Farms a great place to work.
Our commitment to
Inclusion & belonging
Our intent is to constantly learn and challenge ourselves to take meaningful, positive actions that directly impact our stakeholders — farmers, suppliers, customers, crew members, consumers, environment, stockholders — and those around us.
Internally, an important part of fulfilling our mission to bring ethical food to the table is by building diverse teams that reflect varying perspectives. We want to create an inclusive and collaborative culture that embodies our values of Growth, Humility, Empathy, Ownership, and Competing to Win.
We are committed to building a work environment where every crew member feels valued and that they belong. We do not tolerate racism or discrimination in any form.
We will continue to hold ourselves accountable to the important role we play in helping transition our world to a more diverse, equitable, and inclusive place through initiatives to foster crew learning, inclusion, and belonging that are grounded in our purpose to improve the lives of people, animals, and the planet through food.
