We’re on a mission to bring ethically produced food to the table.
How We Began
Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with more than 200 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to ethics over profits.
Rooted in Conscious Capitalism
Our purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits to each of our stakeholders (farmers and suppliers, customers and consumers, communities and the environment, crew members and stockholders).
Meet Our Crew
We are mission-minded people working together to bring ethically produced food from family farms to families’ tables. As pasture-raising pioneers, we’ve grown from a single farm in Austin, Texas to THE leading U.S. brand of pasture-raised eggs in the U.S. by retail dollar sales. Learn more about the people, values and benefits that make Vital Farms a great place to work.