About Us

We’re on a
mission to bring
ethically produced food
to the table.

How We Began

Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture, and a commitment to animal welfare. Matt O’Hayer aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with over 300 small family farms. Our hens are humanely treated, our eggs are pasture-raised, and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to conscious capitalism.

Rooted in Conscious Capitalism

Our purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits to each of our stakeholders (farmers and suppliers, customers and consumers, communities and the environment, crew members and stockholders).

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Our farmers put animal welfare at the heart of their operations. We compensate them fairly and provide ongoing support.

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The Girls

Our girls supply ethically produced eggs and butter. Our network of family farms gives them the lifestyle they deserve.

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Crew Members

Our crew is committed to our mission. We provide a supportive and empowering work life.


You show the industry that ethics matter. We work to bring you joy through delicious food.

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Our vendors fulfill our needs throughout all aspects of our business. We strive to be a consistent and reliable partner, from Austin to Springfield.

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Austin, Springfield and pasture-belt communities welcome us. We support working families and community initiatives.

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We’re conscious stewards of the incredible gifts of nature, including animals, land, air and water. Our farmers do not use pesticides or herbicides on their pasture, and we believe pasture rotation protects the health of the land.

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Our investors believe in our model. We work to grow an enduring, profitable business.

Our commitment to diversity, equity & Inclusion

Our intent is to constantly learn and challenge ourselves to take meaningful, positive actions that directly impact our stakeholders—farmers, suppliers, customers, crew members, consumers, environment, stockholders—and those around us.

Internally, an important part of fulfilling our mission to bring ethical food to the table is by building diverse teams that reflect varying perspectives. We want to create an inclusive and collaborative culture that embodies our values of Growth, Humility, Empathy, Ownership, and Competing to Win.

We are committed to building a work environment where every crew member feels valued and that they belong. We do not tolerate racism or discrimination in any form.

We will continue to hold ourselves accountable to the important role we play in helping transition our world to a more diverse, equitable, and inclusive place through initiatives to foster crew learning, inclusion, and belonging that are grounded in our purpose to improve the lives of people, animals, and the planet through food.

The Vital Farms

We are mission-minded people working together to bring ethically produced food from family farms to families’ tables. As pasture-raising pioneers, we’ve grown from a single farm in Austin, Texas to THE leading U.S. brand of pasture-raised eggs in the U.S. by retail dollar sales. Learn more about the people, values and benefits that make Vital Farms a great place to work.

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