About Us


We’re on a mission to bring ethically produced food to the table.

How We Began

Vital Farms began with a husband and wife, 20 Rhode Island Reds, an Austin pasture and a commitment to animal welfare. Matt and Catherine aspired to produce ethical food and a sustainable business. Instead, they built a transformational one. Today Vital Farms partners with more than 200 family farms. Every hen is humanely treated, every egg is pasture-raised and we continue to elevate our (and the industry’s) standards, continuing Matt’s commitment to ethics over profits.

Rooted in Conscious Capitalism

Our purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits to each of our stakeholders (farmers and suppliers, customers and consumers, communities and the environment, crew members and stockholders).


Our farmers put animal welfare at the heart of their operations. We compensate them fairly and provide ongoing support.

Girls on Grass

Our girls supply pasture-raised eggs and butter. Our network of family farms gives them the outdoor lifestyle they deserve, year-round.

Crew Members

Our crew is committed to our mission. We provide a supportive and empowering work life.


You show the industry that ethics matter. We work to bring you joy through delicious food.


Our vendors fulfill our needs throughout all aspects of our business. We strive to be a consistent and reliable partner, from Austin to Springfield.


Austin, Springfield and pasture-belt communities welcome us. We support working families and community initiatives.


We’re conscious stewards of the incredible gifts of nature, including animals, land, air and water. Our farmers do not use pesticides or herbicides on their pasture, and we believe pasture rotation protects the health of the land.


Our investors believe in our model. We work to grow an enduring, profitable business.

Meet Our Crew

We are mission-minded people working together to bring ethically produced food from family farms to families’ tables. As pasture-raising pioneers, we’ve grown from a single farm in Austin, Texas to THE leading U.S. brand of pasture-raised eggs in the U.S. by retail dollar sales. Learn more about the people, values and benefits that make Vital Farms a great place to work.

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