After careful and extensive consideration, we’ve made the difficult decision to wind down our Vital Farms butter business through 2026. We weren’t able to find a consistent path to make butter financially sustainable over the long term, and this shift allows us to focus where we can have the greatest impact on improving the lives of people, animals, and the planet through food.
We know this may be incredibly disappointing to hear—especially if Vital Farms butter has been a staple in your kitchen like it has been in ours—and we don’t take that lightly. You may still be able to find Vital Farms butter at some retailers, but availability is becoming more limited as we wind down butter through the remainder of 2026.
Thank you for making Vital Farms Butter part of your meals and moments.
After careful and extensive consideration, we’ve made the difficult decision to wind down our Vital Farms butter business through 2026. We weren’t able to find a consistent path to make butter financially sustainable over the long term, and this shift allows us to focus where we can have the greatest impact on improving the lives of people, animals, and the planet through food.
We know this may be incredibly disappointing to hear—especially if Vital Farms butter has been a staple in your kitchen like it has been in ours—and we don’t take that lightly. You may still be able to find Vital Farms butter at some retailers, but availability is becoming more limited as we wind down butter through the remainder of 2026.
Thank you for making Vital Farms Butter part of your meals and moments.
Grass-Fed and
Pasture-Raised
Our butter starts with pasture-raised cows who spend their time grazing outside during the warm months (that’s an average of 200 days a year!). 90% of what the girls eat is grass, while the remaining 10% is nutritionally balanced feed to ensure they have a well-rounded diet.
From Farmers Who Care
Vital Farms began with a single farm and a commitment to animal welfare. As we grew, we didn’t make that farm bigger — we found more like-minded farmers who put animals first. Today, these ethically minded family farms share our passion for animal welfare and sustainable farming practices.
Conscious Capitalism
Picture a world where hens, cows, farmers, investors, crew members, and Mother Earth sit around a conference table. Philosophically, our business is like that. We consider how our work impacts animals, people and the environment, and we put them first. Always.
