Russell Diez-Canseco, President and CEO

With over two decades of retail, food, and packaged goods industry expertise, Russell Diez-Canseco believes it is possible to produce ethical food at scale. Since he joined Vital Farms in 2014, the company has grown over 400%, entered its second major category, butter, and built its first full-scale egg packing plant, Egg Central Station. Under Russell’s leadership, the company’s commitment to Conscious Capitalism has led to its recognition as a certified B-Corp, a Forbes Magazine Small Giant, and a Great Game of Business Rookie of the Year candidate.

Prior to joining Vital Farms, Russell spent several years with McKinsey & Company, H-E-B Grocery, and the Central Intelligence Agency. He holds an AB in economics from the University of California at Berkeley and an MBA from Harvard Business School.