At Vital Farms, we believe people deserve a genuine look at the open pastures where their eggs come from. So instead of photographing them ourselves, we turned to the residents who live there — the hens — to let them capture a glimpse of their lives under the sun.
After all, who better to give you an honest lay of the land than the hens who call it home.
Open Pastures: As Captured by those who know them best
The Coffee Table Book
In the fall of 2021, we built the world’s first hen-friendly and hen-operated camera, gave it to the hens of Vital Farms, and took a step back to let them shoot a candid impression of life on the farm. This book is the story of The Hens Behind The Lens and the photos they captured.