Changing The Game

Changing The Game on Every Field

game changing eggs

Raising the Standards has always been part of our DNA. When we see others doing the same, we can’t help but cheer them on. So, here’s to those changing the way the game is played, on every field.

Vital Farmers: katie & lachelle

Meet the farmers

Katie and Lachelle are two of Vital Farms’ many farmers who are changing the landscape of the agricultural playing field.

Both are overwhelmingly passionate about animal welfare and dedicated to bringing ethical food to the table.

The Women of Vital Farms

When it comes to raising standards, we don’t just talk the talk, we walk the walk! See a few ways we’re changing the way the game is played on our field.

Women’s Committee

The Women’s Committee is dedicated to fostering connections, driving professional and personal development, and supporting women’s mentorship.

Girls on grass Crew resource group

Girls on Grass is the first stop for crewmembers who identify as female, and allies, to join an inclusive and supportive group of people across the organization. Our mission is to create opportunities for women and allies to connect and forge meaningful relationships in a safe and collaborative space. We are committed to empowering personal and professional growth through opportunities for social connection, discussions on unique issues women face in the workplace, and educational forums like guest speakers and panel discussions.

Gender-balanced board and senior leadership

Our leaders represent our crew, so it just makes sense that they should look like them too. We’re proud of our gender-balanced board (which you can read more about here) and our gender-balanced senior leadership team.

“As a wife, mother, and female leader at Vital Farms, I’ve been allowed a platform to balance my core values in a supportive environment.  It’s incredibly empowering to work for a company that values my contributions, while understanding the importance of my priorities at home.  I love that I can lead with purpose and inspire other women to reach their full potential here at Vital Farms. I make a meaningful impact each day, while proudly modeling to my children how to pursue their dreams.”

— Jehan Palomares, Senior Director, Grocery West

“My roots run deep in farming and agriculture; I always knew that I wanted a career working for the greater good of farmers. Sometimes, as a woman in this industry, it can be challenging.  Vital Farms has supported me in my role and allowed me to spread my wings in a career that I’m passionate about!”

— Autumn King, Director of Farm & Feed Mill Compliance

“Reese Witherspoon said, “if you are one of those people who has that little voice in the back of her mind saying, ‘maybe i could do [fill in the blank],’ don’t tell it to be quiet. give it a little room to grow, and try to find an environment it can grow in.” Vital Farms is that environment for me.”

— Cortney Chaffin, Production Manager

“Vital Farms has a very large portion of leadership roles filled by women. It isn’t limited to specific departments or areas, but throughout the whole organization including Egg Central Station. It’s pretty neat to have such a large community of professional women to engage with and learn from. They are all so supportive and willing to mentor, or even to just be available as a thought partner. With my skillset falling into a more technical role, I am often the only female in the room. Throughout my career, I have felt like I couldn’t voice my opinion in group settings, or that my opinion would be dismissed. But with my team here at Vital Farms, I feel like my feedback valued and my voice is heard.”

— Kyla Patterson, CI & Training Manager

Explore The Forage

Wanna hear more about girls on grass? Check out our blog, The Forage!

The Forage

The Shirt That Says It All

Known as our “OG Girls on Grass Tee” this shirt has been part of our brand since the early days. Show your support for the Girls on Grass by rocking your very own.

SHop Now

Game Changing Giveaway

We want to hear from YOU about the people you are cheering on who are raising the standards on their “field”– which can be almost anything!  The kitchen, the school, the non-profit, the neighborhood, or really any corner you see being elevated because of someone raising the standards.   

You and the lucky person you nominate have the opportunity to both win: 

  • A year’s supply of Vital Farms eggs & butter 
  • A Girls on Grass swag pack 
  • $500 toward gear to upgrade your “field”

Here’s how to enter: 

  1. Post a creative in-feed photo or video highlighting someone in your life who is truly raising the standards on the “field” they are playing on.  
  1. Include a caption and tag @VitalFarms on the photo or video post on your public Instagram account (be sure to check your privacy settings!)     
  1. Or, alternatively you can also enter by sending your nomination and contact information in a self-addressed stamped envelope to Vital Farms at 3601 South Congress Ave. Ste C-100, Austin, TX 78704.  
  1. One winning submission (“Winner”) will be selected via a random drawing from the submissions list.  There are two winners from the one winning submission – the nominee and the person who nominated and shared the post. 

Terms & conditions

TIMING    

Promotion is announced at 10:00 AM CST on Thursday, June 27, 2024 and ends at 11:59 PM CST on Tuesday, July 23rd, 2024.   

Winner will be selected and informed via direct message on Instagram and/or email on Friday, August 2, 2024.  

RULES FOR ENTRY    

Post a creative in-feed photo or video highlighting someone in your life who is truly raising the standards on the “field” they are playing on.  

Include a caption and tag @VitalFarms on the photo or video post on your public Instagram.     

Alternatively, you can also enter by sending contact information in a self-addressed stamped envelope to Vital Farms at 3601 South Congress Ave. Ste C-100, Austin, TX 78704.  

One winning submission (“Winner”) will be selected via a random drawing from the submissions list.  There are two winners from the one winning submission who both will receive all prizes listed.  One is the person who was nominated, the second being the person who submits and posts the story.   

Terms and Conditions    

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED.    

PROMOTION DESCRIPTION: Vital Farms Changing-the-Game Giveaway (the “Promotion”) begins at 10:00 AM CST  Thursday, June 27, 2024 and ends at 11:59 PM CST on Tuesday, July 23rd, 2024 on vitalfarms.com/changing-the-game(“Site”). Winner will be selected and informed via direct message on Instagram and/or email on Friday, August 2, 2024.  The selected Winner will have 15 days to respond, or they will be disqualified, and another winner will be selected and notified. The Sponsor of this Promotion is Vital Farms, Inc., 3601 S Congress Ave, Ste c-100, Austin, TX 78704 (“Sponsor”).  After the start of the Promotion, any consumer who submits an entry on their Instagram will be entered in a random drawing to receive (“Prize”) a year’s supply of eggs and butter in the form of free product coupons. A year’s supply of eggs is defined as 24 Vital Farms 2024 free egg coupons (“Prize”) (Approximate retail value: $300), and a year’s supply of butter is defined as 12 Vital Farms free butter coupons (approximate retail value: $60).  The prize also includes a Vital Farms Girls on Grass swag pack and $500 paid as a Visa gift card to upgrade equipment.  Limit one (1) entry and one (1) Prize per household. The awarding of the Prize will be determined by random drawing using an automated system and is not subject to appeal or change. The Prize will be delivered within 45 days after the announcement of the Promotion winner. This promotion is in no way affiliated with or sponsored by Instagram. By signing the terms and conditions, each entrant authorizes Vital Farms to repost or reuse the photo submission for the Sponsor’s social media channels (@VitalFarms) and marketing materials including website, digital newsletters, and blog. The website database clock will be the timekeeper for purposes of this Promotion.   

ELIGIBILITY / PRIZE CONDITIONS:  Only legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older, who have reached the age of majority in their state of residence as of the time of entry are eligible to enter.  Vital Farms employees and their family members are disqualified from winning this Promotion. Vital Farms official brand ambassadors (VFF’s) are not eligible to enter this Promotion. Examples of eligible images and videos can include couples proposing with an egg in a grocery store aisle, at home, in the kitchen, on a rooftop, in a pasture, on a beach, or in a park. Entrants can choose to enter online at vitalfarms.com/love or by mail by sending contact information in a self-addressed stamped envelope with an identifying label to Vital Farms at 3601 South Congress Ave. Ste C-100, Austin, TX 78704.   All Prize details are at the sole discretion of Sponsor. If the Prize cannot be awarded due to circumstances beyond the control of Sponsor, a substitute prize of equal or greater value may be awarded.    Odds of winning are dependent on the number of entries received.  

LIABILITY RELEASE:  Sponsor (A) shall not be responsible or liable for, and is hereby released from, any and all costs, injuries, losses or damages of any kind, including, without limitation, death and bodily injury, due in whole or in part, directly or indirectly, to participation in the Promotion or from an entrant’s acceptance, receipt, possession, and/or use or misuse of the Prize, and (B) has not made any warranty, representation, or guarantee express or implied, in fact or in law, with respect to the Prize, including, without limitation, to such Prize’s quality or fitness for a particular purpose.    

PUBLICITY RELEASE:  By submitting content (e.g., photo, video, text, etc.) to this contest, you agree that Vital Farms and anyone acting on behalf of Vital Farms, and Vital Farms’ licensees, successors and assigns, shall have the right to print, display, reproduce, distribute and use in any media your entry, name, likeness, social media username, and image for news, publicity, information, advertising, and promotional purposes without any further compensation or notice. By submitting to this contest, you represent and warrant that your entry is an original work of authorship and does not violate any third party’s proprietary or intellectual property rights. If your entry is claimed to constitute infringement of any proprietary or intellectual property rights of any third party, you shall defend or settle such claims at your own expense. You shall indemnify, defend and hold harmless Vital Farms from and against any suit, proceeding, claims, liability, loss, damage, costs or expense which Vital Farms may suffer or be required to pay arising out of such infringement or suspected infringement of any third party’s right.  

GOVERNING LAW/JURISDICTION:  ALL ISSUES AND QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY, INTERPRETATION, AND ENFORCEABILITY OF THESE TERMS AND CONDITIONS OR THE RIGHTS AND OBLIGATIONS OF ENTRANTS OR SPONSOR IN CONNECTION WITH THE PROMOTION SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE INTERNAL LAWS OF THE STATE OF TEXAS WITHOUT GIVING EFFECT TO ANY CHOICE OF LAW OR CONFLICT OF LAW RULES OR PROVISIONS THAT WOULD CAUSE THE APPLICATION OF ANY OTHER STATE’S LAWS.  FOR THE PURPOSES OF ANY DISPUTES HEREUNDER, BY ENTERING THIS PROMOTION, EACH ENTRANT AGREES THAT ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR IN ANY WAY RELATED TO THIS PROMOTION SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORT TO ANY FORM OF CLASS ACTION, AND CONSENTS TO THE EXCLUSIVE JURISDICTION AND VENUE OF THE APPROPRIATE STATE OR FEDERAL COURT SITUATED IN AUSTIN, TEXAS.    

ARBITRATION PROVISION:  By participating in this Promotion, each entrant agrees that any and all controversies, claims, counterclaims or other disputes entrant may have with, or claims entrant may have against the Sponsor relating to, arising out of or connected in any way with (A) the Promotion, (B) the awarding or redemption of any prize, and/or (C) the determination of the scope or applicability of this agreement to arbitrate (a “Claim”), will be resolved exclusively by final and binding arbitration in accordance with the Rules of the American Arbitration Association (“AAA Rules”).  The arbitration will be heard and determined by a single arbitrator.  The arbitrator’s decision in any such arbitration will be final and binding upon the parties and may be enforced in any court of competent jurisdiction.  The parties agree that the arbitration proceedings will be kept confidential and that the existence of the proceeding and any element of it will not be disclosed beyond the arbitration proceedings, except as may lawfully be required in judicial proceedings relating to the arbitration, by applicable disclosure rules and regulations of securities regulatory authorities or other governmental agencies, or as specifically permitted by state law.  The Federal Arbitration Act and federal arbitration law apply to this agreement.  However, the Arbitrator, and not any federal, state, or local court or agency, shall have the exclusive authority to resolve any dispute relating to the interpretation, applicability, enforceability, or formation of these Terms and Conditions including, but not limited to, a claim that all or any part of these Terms and Conditions is void or voidable.    

In the final award, the arbitrator may apportion the costs of arbitration and the compensation of the arbitrator among the parties in such amounts as the arbitrator deems appropriate.   

This arbitration agreement does not preclude an entrant from seeking action by federal, state, or local government agencies. The entrant and Sponsor also have the right to bring qualifying claims in small claims court.  In addition, the entrant and Sponsor retain the right to apply to any court of competent jurisdiction for provisional relief, including pre-arbitral attachments or preliminary injunctions, and any such request shall not be deemed incompatible with these Terms and Conditions, nor a waiver of the right to have disputes submitted to arbitration as provided in these Terms and Conditions.      

Neither the entrant nor Sponsor may act as a class representative, nor participate as a member of a class of claimants, with respect to any Claim.  Claims may not be arbitrated on a class or representative basis.  The arbitrator can decide only the entrant and/or Sponsor’s individual Claims. The arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated.  If for any reason a claim proceeds in court rather than in arbitration, we each waive any right to a jury trial.  Notwithstanding anything to the contrary herein, the arbitrator may award in the arbitration the same damages or other relief available under applicable law, including injunctive and declaratory relief (which may include public injunctive relief), as if the action were brought in court on an individual basis.     

THIS SECTION LIMITS CERTAIN RIGHTS, INCLUDING THE RIGHT TO MAINTAIN A COURT ACTION, THE RIGHT TO A JURY TRIAL, THE RIGHT TO PARTICIPATE IN ANY FORM OF CLASS OR REPRESENTATIVE CLAIM, THE RIGHT TO ENGAGE IN DISCOVERY EXCEPT AS PROVIDED IN AAA RULES, AND THE RIGHT TO CERTAIN REMEDIES AND FORMS OF RELIEF.  OTHER RIGHTS THAT ENTRANT OR SPONSOR WOULD HAVE IN COURT ALSO MAY NOT BE AVAILABLE IN ARBITRATION.   If any provision of this Section is found to be invalid or unenforceable, then that specific provision shall be of no force and effect and shall be severed, but the remainder of this Section will continue in full force and effect.  No waiver of any provision of this Section of these Terms and Conditions will be effective or enforceable unless recorded in a writing signed by the party waiving such a right or requirement.  Such a waiver shall not waive or affect any other portion of these Terms and Conditions. This Section of these Terms and Conditions will survive the termination of your relationship with Sponsor.    

PRIVACY POLICY:  Except as otherwise disclosed in these Terms and Conditions, and to the extent entrants may otherwise elect at the time of entry, personal information collected in connection with the Promotion will be used in accordance with the online privacy policy available at https://vitalfarms.com/privacy-policy/.