Vital Farms Est 2007

Golden Sunlight shines upon a metal barn with a pasture full of hens in front.

How We Operate

We prioritize the long-term benefits of those impacted by the decisions we make. It’s not easy, but we believe it’s worth it.

Decisions for Longevity

Stakeholder Model

We make decisions that prioritize the long-term benefit to our stakeholders: our farmers, crew members, customers, vendors, investors, the communities we touch, our girls on grass, and the environment.

in Business for Good

Certified B Corporation

B Corps are for-profit companies dedicated to using their business as a force for good. Becoming a B Corp was a natural extension of the way we do business.

Balancing profit and people

Conscious Capitalism

We balance profitability with the stakeholder model focused on people, animals, and the planet. We consider everyone affected by our decisions, not just the bottom line.

Farmer smiles up at hen perched on their shoulder

We give our girls on grass the outdoor lifestyle they deserve — meaning access to fresh air and sunshine, year-round. We work with farmers who are as passionate about animal welfare as we are, compensate them fairly, and provide ongoing, in-person support through our Farmer Support Crew.

people smiling while standing near open boxes, packing them with food supplies

Our crew members are a big part of what makes our mission possible. From Egg Central Station to the home offices of our remote crew, we do our best to foster an empowering work environment and provide them with opportunities to grow.

A semi-truck is parked in the loading dock of an industrial building

Across Austin, Texas (our hometown), The Pasture Belt, and beyond, we strive to be a consistent and reliable partner to those we work with and the communities we operate in.

Green Grass and wild plants bask in sunshine.

We strive to leave the land better than we found it, and do so by implementing practices like pasture rotation on all our farms.

By supporting our mission, you continue to show the industry that people crave food they can trust.

Our shareholders believe in our model, which allows us to confidently grow our business with the intent of doing good.

  • Ethical practices
  • Pasture-raised eggs
  • Small farms
  • Humans who care
  • Freedom to forage
  • Certified humane
  • Sustainable farming
  • Happy hens
  • Feed specialists