Job Opening

Vital Farms – Assistant Brand Manager (Austin, TX)

At Vital Farms, we’re on a mission to bring ethically produced food to the table. Since 2007, we have been producing pasture-raised eggs with the highest ethical standards and our expansion has created a new, category-leading retail egg segment. We follow a conscious capitalism business model, focusing on the welfare of all our stakeholders and are proud to be recognized as a Certified B Corporation®.

As Assistant Brand Manager, you will help continue our tremendous national brand growth. You will lead product management, innovation strategy, as well as business analysis, in a casual yet fast-paced growth environment.


Some of what you’ll do…

  • Lead cross-functional team on all commercialization projects for new items, bringing ideas and project changes to market through project management and tactical execution
  • Collaborate with Sales on shopper marketing strategy and execution with key retailers and lead key brand partnerships, finding, developing and maintaining valuable brand relationships
  • Develop and Implement Innovation and Renovation strategy including assessing current items and recommending product enhancements, extensions and innovation
  • Manage forecast in collaboration with Sales and track current business; identifying key competitive and category trends and making strategic recommendations based on analysis
  • Create and execute consumer engagement strategy inclusive of communications and events for key consumer cohorts in order to build awareness and loyalty
  • Tackle various other interesting projects that help us grow Vital Farms


A bit about you…

  • Bachelor’s degree in Marketing or equivalent, MBA preferred
  • Demonstrated success in brand management (1-2), preferably in CPG
  • Passion for ethical and nutritious food and purpose-driven brands
  • Ability to work in various settings (office to farm), in a wide variety of capacities and get your hands dirty
  • Strong project management and leadership skills
  • Self-motivated and strong analytical / problem solving skills.
  • Experience analyzing marketing data & translating to recommendations (Nielsen/IRI knowledge is a plus)
  • Ability to manage and report on business success, opportunities or gaps
  • Excellent organizational skills, ability to prioritize and strong attention to detail
  • Strong interpersonal skills and ability to communicate (verbal/writing) effectively
  • Ability to collaborate at all levels of the organization and across other functional areas
  • Willingness to travel

Please contact: Kathryn McKeon, Marketing Director at