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Russell Diez-Canseco, President and Chief Operating Officer

With invaluable experience in retail and operations gained from six years with H-E-B Grocery, and more recently with Leslie Rudd Investment Company (LRIco), a family office investment company with portfolio companies in retail and wholesale, Russell joined Vital Farms in 2014, excited to help further the cause of sustainable food. He lives in the Austin area with his wife, three children, and their rescue dog, Abby.