Happy, healthy, humane… and Certified

There are many terms used in food marketing these days, and it’s hard to keep up. We know it’s confusing, but we’re here to make it more simple. At least at the egg-set. When you’re looking for the top-of-the-line, best of the best eggs you can buy at the store (that are better for you, […]

Pasture-raised: Certified Humane’s gold standard

You can’t change the world overnight – but some brave individuals are leading the fight! Adele Douglass was sick of the inhumane treatment of farm animals in the food industry and decided to make a change, which led to the creation of HFAC – Humane Farm Animal Care and their Certified Humane program. This program […]

Being Organic – What does it mean?

If you purchase our pasture-raised eggs, you’ll know that only our Vital Farms and Pasture Verde eggs  are Certified Organic. On a crowded shelf, it can sometimes be a little confusing to understand what this means – in amongst the ‘free-range’, ‘cage-free’, ‘added Omega-3s’ eggs, how important is an Organic Certification, and how does it fit […]

Interpreting and enforcing the FDA Egg Safety Rule – there’s no need to be afraid!

Some of you may have heard about the recent draft guidance from the FDA regarding outdoor access for organic and pastured egg producers. There is a lot of misinformation about what this means for organic and pasture-raised egg producers, and we want to set the record straight. This draft guidance was created in response to […]

Consumer Driven, Farmer Powered: Vital Farms supports organics in Washington, D.C.

Last week in Washington, D.C., Matt O’Hayer, owner of Vital Farms, lobbied on behalf of the Organic Trade Association (OTA) standards for farmers and animals in Washington, D.C. Ashley Swaffar, (below, with Matt) represented Heartland Egg, one of our farmer partners in Arkansas. Farm Bill Status? In a critical move toward the formulation of AN ACTUAL Farm […]

What I learned at TEDxManhattan: Changing the Way We Eat

I attended the TEDxManhattan conference on Changing the Way We Eat a little over a week ago, and below are the most interesting things I learned. (I also tweeted non-stop from the event, so there are lots of quotes there too). All the speakers were fantastic and passionate, and the 15 minute time limit on […]

To be or not to be: the politics of organic certification

Becoming a Certified Organic producer and supplier is a complicated process. As a general consumer, many of us are not aware of the implications and responsibilities behind an organic certification. Recently, there have been many debates about whether or not the certification is worth the cost and effort. Small family farms can have a tough […]